On my trip to NAB in Las Vegas, NV this past week I picked up a copy of the New York Times Bestseller: "Setting the Table" (Published by Harper) written by Danny Meyer. He's the owner and founder of eleven tremendously successful New York establishments. His first restaurant, Union Square Cafe earned Zagat Survey's #1 ranking as New York's Most Popular Restaurant for an unprecedented seven years.
The premise of the book is exactly what I've been wanting to establish for my company, Conjostudios, LLC. That is - stellar customer service at all costs! When one treats the customers with utmost respect and dignity, they will come back and bring their friends.
He says: "Virtually nothing else is as important as how one is made to feel in any business transaction. Hospitality exists when you believe the other person is on your side." (p.11) I'm a firm believer that if you treat your customers above and beyond what they expect, they will be yours for a long time.
The book is a breath of fresh air in a business climate that encourages bullying, selfishness, and greed in order to get to the top. I get so disgusted with TV shows like The Apprentice and others which make a sport of beating up the other guy using cutthroat business practices. I agree with Danny Meyer, hospitality always wins. It may not always be popular, but in the end, it will win!
That's how I want to build Conjostudios, LLC. That's what I want to be known for: hospitality. Ok, I know I'm not a restaurant, or even have "Brick and Mortar" shop. But, whenever I'm in the presence of a client: whether it's a production meeting, on a shoot location, on the phone, or even communicating in an email, my goal is to communicate that I care-that I get them, that I'm on their team, and that I will always do things with excellence! That's the key to running a successful business.
If I can accomplish these ideals, we're in for a good run! Check back with me from time to time, ask me if I've been practicing the principles of hospitality with ALL my clients. It's good for me to know you may ask me!
Danny, if you happen to read this, I'd love for you to ask me! And thanks, by the way, for writing what I've been thinking about for a while.
Thursday, April 17, 2008
The Key to Running a Successful Business
Labels:
business,
customer service,
Danny Meyer,
excellence,
Harper,
hospitality,
New York Times,
successful
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